Course Content
Introduction to Google Adwords
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Google Ads Introduction
00:00
Creating Google Ads Account
00:00
Creating First Campaign
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Campaign Setup Structure
00:00
Ad Set Setup Structure
00:00
Ads Setup Structure
00:00
Keyword Research Art
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Keyword Research Concept
00:00
Keyword Match Types
00:00
Few Key Metrics to Consider
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Few Key Metrics to Consider
00:00
Conversion Tracking & Measurement
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Conversion Tracking Concept
00:00
Conversion Tracking Setup
00:00
Ad Auction, Ad Position & Impression Share
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Ad Rank and Ad Position
00:00
Actual CPC & Quality Score
00:00
Impression Share
00:00
Ad Campaign & Ad types
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Campaign & Ad Types
00:00
Campaign Goals & Marketing Funnels
00:00
Bidding & Extensions (Assets)
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Bidding & Campaign Setup
00:00
Types of Assets (known as Extensions)
00:00
Setting Up Campaign Types
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Dynamic Search Campaign
00:00
Call Only Campaign
00:00
Responsive Ad Campaign
00:00
App Install Campaign
00:00
Smart Campaign
00:00
Shopping Ads
00:00
Performance Max
00:00
YouTube Video Ads
00:00
Demand Gen Ads
00:00
Remarketing Ads
00:00
Other Miscellaneous Topics
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Google Ads Policies
00:00
Google Bard & ChatGPT
00:00
Using AI for Google Ads
00:00
Google Ads 2024: Beginners to Pro Guide to Google Adwords
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