Course Content
Introduction to Microsoft Ads
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Overview of Microsoft Ads
00:00
Create Account in Microsoft Ads
00:00
Microsoft Ads Structure
00:00
Account Limits & Metrics
00:00
Creating First Microsoft Campaign
0/5
Landing Page is Important
00:00
Create Search Ads – Campaign Level
00:00
Create Search Ads – Ad Group Level
00:00
Create Search Ads – Ad Level
00:00
Create Search Ads – Budget & Bids
00:00
Keyword Research & Analysis
0/3
Keyword Research Analysis
00:00
Keyword Match Types
00:00
Negative Keyword type
00:00
Introduction to Ads Formats
0/4
Responsive Ad Type
00:00
App Install Ad Type
00:00
Multi Media Ad Type
00:00
Dynamic Search Ads type
00:00
Ad Extensions & Bidding Strategy
0/2
Setting up Ad Extensions
00:00
Understanding Bidding Strategy
00:00
Microsoft Remarketing Campaign
0/3
Setting up UET Tracking Code
00:00
Track Conversion Goals
00:00
Creating Remarketing Ads
00:00
Additional Types of Campaign
0/2
Introduction to Shopping Ads
00:00
Install Mobile App Campaign
00:00
Working with Shared Library
0/4
Performance Targets
00:00
Website Exclusion List
00:00
Shared Budgets
00:00
Labels
00:00
Working with Planning
0/2
Bid Strategies
00:00
Seasonality Adjustments
00:00
Other Important Topics
0/6
Automated Rules
00:00
A B Testing
00:00
Payments & Billing
00:00
Manage Clients as an Agency
00:00
Importing Ways & Tips
00:00
Resources & Help
00:00
Microsoft Advertising (Bing Ads): Complete A to Z Guide
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